The welcome party in Malmö Now it’s finally time for the Melodi Festival’s welcome party to enter Malmö and Gustav Adolfs Torg! In order to maximize the feel of this year’s major music festival, Live Nation, SVT and Sweden’s Radio Welcome Party launches a new concept that will give even more festive anticipation and sparkling Melodifestival feel to the cities that the Melody Festival Tour visits.
Now it’s Malmö’s trip and we will roll out the red carpet on Gustav Adolfs Torg. Everyone gets the chance to enjoy the glittery joy frame that the Melodifestivalen is and the pulse in the touristic cities is pumped up properly with the welcome party’s entry. In addition to the red carpet event, it is offered on various activities linked to the Melodifestivalen. A family celebration of joy!